StyleBible Preview

Kanye Trash Talks Luxury Branding At Oxford University Lecture

Professor Yeezy wears one thing, then says another.
Kanye Trash Talks Luxury Branding At Oxford University Lecture Professor Yeezy wears one thing, then says another.

Kanye designed an Adidas Originals collection, which debuted at New York Fashion Week Fall 2015. 

Gary Gershoff / WireImage

Kanye West, the American rapper and budding designer, stirred up quite a controversy at a lecture at Oxford University in England this March.

West insisted that advertising luxury products like designer clothes creates a gap between the rich and the poor, and that goods need to be repriced to strike a balance.

To which we say, practice what you preach. 

Kanye once designed a plain white t-shirt sold in the French boutique A.P.C. for $120 (roughly Php5300). He also admitted that the shirt he was wearing was possibly worth $2,000—but he wasn’t sure because it was a gift from a designer.

West, a guest lecturer at Oxford, insisted that other than social divide, the advertising of luxury goods has also formed a false concept of happiness.

In classic, cryptic Yeezy speak, he cited his views on consumerism in America.


“In America people really do wear $3,000 shirts. For real... We've been sold a concept of joy through advertising, through car advertising, through fashion branding. It's not the concept of time, time with your family, time with your friends, the little time that we do have on Earth and what we do with that. It was somehow sold to us through a Gucci bag or something.”

Recommended Videos

Kanye's penchant for devaluing expensive things has created some sort of buzz. Remember the Hermes bag he got his wife and fellow luxury lover, Kim Kardashian? It was supposedly painted on by their baby daughter, North.

Collaborator to labels like Louis Vuitton, Giuseppe Zanotti and recently, Adidas Originals, 'Ye singled out the one thing that he considered a true luxury.

“Time is the only luxury. It's the only thing you can't get back... It feels like people do everything in life to get this BMW, this (Mercedes) Benz, to get this townhome... And when you're sitting in traffic in your BMW, it's something that feels empty... It's illegal to not wear clothes, and also possibly too cold... Clothing should be like food. There should never be a $5,000 sweater. You know what should cost $5,000? A car should be $5,000. And you know who should work on the car? The people that work on the $500,000 cars. All the best talent in the world needs to work for the people. And I am so f**king serious about this concept that I will stand in front of anyone and fight for it... What good is anything that everyone can't have. Every 'ism'. They think we're done with racism. What about elitism, what about separatism, what about classism?"


Hypocrisy or no?

Let us know what you think in the comments below.

Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!