In celebration of Comfit’s second year anniversary of putting the Filipina feet at ease, the brand tapped YES! Magazine’s Most Beautiful and Preview cover girl, Julia Montes, as their very first celebrity endorser. Young, beautiful, and playful, The Muling Buksan Ang Puso lead actress strongly embodies what Comfit is all about.
Julia's grand entrance at Comfit's press launch held in QC.
“I really love endorsing a product that I believe in. Comfit really fits my standards when it comes to shoes. Most of the shoes I wear on ASAP are from the brand, because they’re so comfortable and I can actually dance with them,” says the young actress. Offering a wide range of on-trend shoes that are low in price but high on style, Comfit stays true to their mantra of putting comfort first before anything else.
Comfit's latest collection on display
Admittedly, Julia says she's already a huge fan of the brand even before she was asked to be its endorser. “Everyone knows that I’m very frugal and I can proudly say that Comfit’s style is at par with international brands. There’s a style for every age. I really can’t explain it by words but trust me, once you’ve worn a pair, you’ll feel that it does stay true to the brand’s name,” she shares.
Julia favorite pair: the Pepper flats
When asked about her fave pair from the latest collection, here's what she has to say: “I love the Pepper flats because they're super unique. We often see kittens from other brands but this one features an owl so it caught my eye. They're so comfy and can be paired with a lot of clothes," gushes the young actress.
Indeed, she is the perfect girl for Comfit and we are so excited to see what they have in store for us (a design collaboration, perhaps?) in days to come.
Click on the gallery to see the photos from Julia Montes' Comfit Fall/Winter 2013 campaign.