If you happen to spot a Barretto beauty timidly staring at you while doing your retail therapy, go ahead and approach. You’re seeing the maiden issue of Benchmark, a quarterly magazine published by local brand and household name, Bench.
“We’re cutting the proverbial ribbon with our fresh-faced cover girl, Julia Barretto,” Editor in Chief Raymond Ang shares. “She’s a beautiful face but with a personality to back it up,” he adds. So pick up a copy and flip through the pages: don’t worry, it’s not a catalog!
“[It’s] a magazine that foregoes hard sell for true communication with the consumer—a deeper understanding of brand values and the personalities it champions,” Raymond explains.
The pages indeed tell stories. In this issue, you’ll find exclusive interviews with Korean superstar Lee Min Ho, best known for his leading role in Boys Over Flowers, and basketball dynamo Eric Sandrin, that American-born Korean professional basketball player we were all eyeing during the FIBA Asia tournament in 2013. There is also a reflective conversation between husband-and-wife tandem Everywhere We Shoot and designer Joey Samson, and glimpses into the lives of Isabelle Daza, Bianca Gonzalez, and Raymond Gutierrez. Plus, you can read about the “18 Reasons to Love Manila Right Now.”
The magazine aims to push the brand’s values and at the same time highlight the local culture. It was in fact conceptualized by Bench’s main man himself, Ben Chan, along with his creative team, Noel Manapat and Miguel Pastor.
Benchmark is available at all Bench stores including Human and Kashieca. You can get it for free with purchases worth P1000; however, if you’re out but not for a day of shopping, simply shell out P100 for a copy.
Want a sneak peek? Launch the photo gallery.