“Flirty,” “fresh,” and “eclectic” are the three words that describe Josie Natori’s first collection for her newest stand-alone brand, Josie by Natori. Geared towards the younger female market, Josie by Natori is the latest endeavor of Ms. Natori, who has enjoyed the success of her booming empire comprised of four lingerie brands (Josie Natori, Natori, Josie and N Natori) an eponymous ready-to-wear brand, as well as home, fragrance, and eyewear diffusion lines.
Josie by Natori is a contemporary lingerie and loungewear line composed of pieces that can be layered, mixed and matched to transition from the bedroom or home to casual out-of-the-house activities such as yoga or errand runs. The first collection features lively colors and vibrant prints in sexy silhouettes accentuated with traditional feminine touches such as scalloped hems, eyelet cutouts, and lace trims.
To accompany the introduction of this new sleep- and loungewear brand, they’re launching JosiebyNatori.com, an e-commerce site where customers can browse through and shop Natori’s latest offerings. “This new ecommerce site will allow us to present the Josie by Natori collection in its own environment and bring a new customer into the Natori family,” Josie Natori says.
Click on the photo gallery to see pieces from the Josie by Natori Fall 2010 collection, and visit www.josiebynatori.com to find out more.