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Jojie Lloren For Jill And Luna

The designer adds architecture to two of Rustan's brands.
Jojie Lloren For Jill And Luna The designer adds architecture to two of Rustan's brands.

November 12, 2009
Rustan's Makati

It was a celebration of form and function as acclaimed designer Jojie Lloren presented his special collections for Rustan's labels Jill and Luna. "Both collections were inspired by architecture," shared Jojie. With a brand new take on corporate chic looks and elegant silhouettes, Jojie infused both brands with his signature architectural designs.

"Jill was inspired by 'blobitecture,' which is actually an architectural term for all those round, protruding, blob-like buildings," he explained. Apart from playing with colors, Jojie also used subtle puffed sleeves and amoeba-shaped details to update Jill's easy, casual style.

For the red carpet-inclined Luna, Jojie took inspiration from an Issey Miyake creation. "It looked exactly like this modern building in the Middle East," said the designer. "So I said, this is it!" With his own passion for architecture, Jojie used his modern designs and '50s couture as the winning formula for Luna. Pleated chiffon and punches of color amped up the neutral palette of the gowns.

Click here to see Jojie Lloren for Jill on the runway.

Click here to see Jojie Lloren for Luna on the runway.

To see more of the designer's sketches and pieces for both collections, click on.


-Bernice Bautista, Editorial Assistant

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