Producing an editorial is no easy task. You have to source everything from your shoot location and models, to yout photographer and glam team. When it comes to styling the clothes, there's also the matter of convincing brands and designers to lend you their pieces. Not to mention the hiccups that might sneak up on you once the actual shoot day comes around. Suffice to say, it's a tedious feat, which is exactly why it was the perfect final project for the students of the Fashion Institute of the Philippines (FIP). One student's work in particular caught our eye; that of John Legaspi, a Fashion Journalism and Styling student in FIP Makati, whose passion for telling stories through words and visuals led him to create a hauntingly gorgeous fashion editorial inspired by witchcraft.
John's final project, titled The Old Folklore, is an amalgamation of pop culture and Philippine folklore. His editorial sought to capture the look and essence of old enigmatic witches as translated into the modern era. "There's a rave about witches in pop culture with the release of The Chilling Adventures of Sabrina and then the American Horror Story: Coven," John tells Preview. "For the shoot, I just wanted to project the delicacy in wickedness and the romance in moody hues."