Founded in 1996 by a Malaysian-born shoemaker of the same name, Jimmy Choo has been around for over 20 years now and has been known for its empowered sense of glamour and style. The brand is synonymous to luxury and opulence, beloved by tastemakers around the world.
Jimmy Choo opened his first boutique in London and catered to private clients. The designer, armed with a £150,000 loan from his father, partnered with former British Vogue accessories editor Tamara Mellon to launch Jimmy Choo Ltd. One of his first clients was Princess Diana, who was spotted on the red carpet wearing his slingback heels. Two years later, he successfully opened his New York store and sold shoes at about $300 per pair.
The brand became widely popular after being highlighted in Carrie Bradshaw's Cinderella moment in Sex and the City. The lead character iconically exclaimed, "I lost my Choo!"
Now, the house is headed by Jimmy's niece, Sandra Choi, who created the brand's signature pieces like the studded stiletto, glitter pump, and flats. In the country, Jimmy Choo's shoes are also loved by many Filipinas. Below are the top 15 shoes that everyone bought in 2018.
The Romy heel is the brand's best-selling and signature shoe style known for its pointy pump. It comes in varying heel heights, colors, and fabrics.
1. Romy 85 in Coarse glitter degrade (Black and Navy)
2. Romy 60 in Dusty glitter (Platinum Ice)
3. Romy 85 in Lace (White)
4. Romy 85 in Dusty Glitter with Tiara piece (Platinum Ice)
5. Romy 85 in Dusty Glitter (Platinum Ice)
6. Romy 85 in Kid leather (Nude)
7. Romy 60 in Fireball glitter degrade fabric (Silver and Dusk Blue)
8. Romy 60 in Glitter fabric (Champagne)
The Jane heel is Jimmy Choo's minimalist shoe iteration that easily flatters just about anyone. In the Philippines, the Off-White edit of this shoe is the most popular; it features an embossed rubber branding on the straps and comes with a squared-toe silhouette, bringing a contemporary-cool finish.
9. Jane 100 in Rubber leather (Black and white)
Meanwhile, the Selma 120s are a favorite by many. The shoe's comfy calf suede iteration features an open toe, a slingback ankle strap, a high stiletto heel, and a comfortable platform sole.
10. Selma 120 in Glitter fabric (Champagne)
Dubbed as the perfect evening sandal, the Lorina heel is beloved for highlighting the foot's natural curves. It's finished with luxe fabrication, merging style and function.
11. Lorina 100 in Dusty Glitter (Platinum Ice)
You can tell that it's a Twinkle Choo even from a mile away thanks to the chunky glitter embellishment, sexy d'Orsay silhouette, and its adorable bow!
12. Twinkle 65 in Velvet glitter devore and satin (Anthracite black)
The Wedges: Perfume and Deedee
Looking for a height boost sans the stiletto heel pain? Jimmy Choo has these stylish wedges at your disposal. These chic wedges offer style and comfort that you can wear from day to night.
13. Perfume in Metallic printed leather with metallic flecked cork wedge (Gold)
15. Deedee 80 in Suede with glitzy glitter wedge (Black)
If you think that Jimmy Choo is limited to flats and heels, you're wrong. Take a look at their new shoe addition, the Oakland trainers. These sneakers are the brand's take on the sporty trend. Naturally, it comes with embellished design elements that hint on the Jimmy Choo DNA while offering maximum comfort to the wearer.