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Jewelmer's Big News

A new store, collection, website, and ambassador for the luxury pearl
Jewelmer's Big News A new store, collection, website, and ambassador for the luxury pearl

Jewelmer makes it's mark in Pampanga with its 15th showroom at the latest shopping destination, Marquee Mall. The Filipino luxury jewellery brand brings the Jewelmer experience to a wider audience, giving local pearl lovers a chance to appreciate and own the lustrous gems.

Jewelmer also opened its exhibit, “Luster for life: A pearl exhibit,” to bring life to the story of the golden South Sea pearls from the pearl farm in Palawan, also showing how these precious pieces are created into fine jewelry. The exhibit showcases the remarkable evolution of these living gems being the only jewel born of dynamic and organic forces in the marine ecosystem.

The brand boasts off an environment-friendly way of farming with no normal processes interrupted in forming and harvesting the pearls. With Palawan being the home of South Sea pearls, pearl farmers act as stewards and do their best to keep the island pristine and relatively sheltered. South Sea pearls, especially, hold the distinction of being one of the most beautiful pearls in the world—the beauty and elegance are ultimately in their simplicity.

The 2010 Printemps Collection was also unveiled, drawing much attention with pieces inspired by nature and the celebration of life. Composed of the Rivage des Pearls, Elements, Stella and Corail, the collection reveals the impeccable craftsmanship and masterful creation that go into each piece of jewelry.

To make it even more worthy of being the Philippine's National Gem, Jewelmer also launches the first stage of its new and improved website,

But the pleasant surprise of the afternoon was the arrival of showbiz hunk, Piolo Pascual who is there as the brand's latest Pearl Ambassador along with endorsers Suzi Entrata-Abrera and Atty. Gaby Concepcion.

“It gives me so much pride to be representing not just the pearl but the Jewelmer family. It brings me so much joy to be a Filipino wearing our nation's pride and representing our country and the pearl both here and abroad,” says Piolo.

Piolo has been appointed as pearl ambassador both for his work in his foundation, Hebreo 12:1 Foundation, and success in his own field.

Click on to see a sampling of the new collection.

—Nikki Santiago, Fashion Assistant