This Spring 2018, GUESS is proud to introduce actress, singer, dancer, entrepreneur, philanthropist, and fashion icon Jennifer Lopez as the face of their latest campaign!
IMAGE Courtesy of GUESS
“When I got the call from Paul Marciano asking me to become the new GUESS Girl, I was thrilled and excited to be a part of such an iconic brand that I have loved since I was a teenager,” says Jennifer. “When I look back at early GUESS campaigns through the years, you see all of these beautiful models and iconic images that Paul has created. It is a tremendous compliment to have been selected for GUESS’ Spring 2018 campaign.”
IMAGE Courtesy of GUESS
The campaign, which was art directed by Paul Marciano, co-founder of GUESS Inc., and shot by fashion photographer Tatiana Gerusova, drew inspiration from Jenny’s life as a performer in Vegas and actress in Hollywood. Set in an elegant villa, the images evoke the spirit of classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.
IMAGE Courtesy of GUESS
“Jennifer Lopez is a GUESS Girl’s dream! She is an accomplished artist, she is iconic, and [she is] sensual,” says Paul. “Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience. Her beauty and class shine through this campaign and I am so excited Jennifer accepted [the offer] to be our new GUESS Girl."
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