JD Sports Opens First Store in the Philippines at SM Mall of Asia

The UK’s top sneaker retailer is finally in Manila.

JD Sports opens at SM Mall of Asia. PHOTO: Courtesy of SSI

Sneakerheads, this is the moment you've been waiting for. JD Sports, the UK’s leading sneaker and sports fashion retailer, has officially opened its first-ever store in the Philippines, anchoring itself at one of the busiest malls in Metro Manila: SM Mall of Asia.

The new flagship location signals a major shift in the local streetwear and sneaker retail landscape, ushering in an era of world-class drops, curated sportswear edits, and a physical space designed for the country’s fashion-forward consumers.

About the Brand

What Is JD Sports?

Founded in 1981, JD Sports has grown into a global powerhouse with over 4,850 stores worldwide. Known for its deep connection to sport, music, and youth culture, the brand has become a staple for sneaker collectors and hype-driven fashion fans alike.

JD’s appeal lies in its access to coveted product lines—from high-performance silhouettes to everyday cool essentials—making it a go-to destination for both style and function.

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PHOTO: Courtesy of SSI.

LOOK:

Inside JD Sports Philippines at SM Mall of Asia

Located on Level 1 of the North Entertainment Mall in SM Mall of Asia, the 823-square-meter store is a retail playground built for discovery. The industrial interior—marked by grid wall displays, interactive screens, and segmented areas for men’s, women’s, and accessories—echoes the energy of urban sneaker culture.

Shoppers can expect a robust offering of footwear from the world’s biggest brands. On shelves: Adidas Spezial in alumina/clear sky, Gazelle in sandy pink, and Samba OGs; Nike Shox in varsity maize, Air Max 95s in cool gray/psychic; New Balance 740 and 1906; Puma Speedcat in pixel pink, and the latest from Asics Gel-NYC and Tiger Gel-Sekiran. JD-exclusive drops and new-season releases are also available in limited quantities.

Beyond shoes, the store also carries an extensive lineup of streetwear apparel, backpacks, and accessories from brands like Nike, Adidas Originals, New Balance, and Supply & Demand.

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JD Sports opens at SM Mall of Asia. PHOTOS: Courtesy of SSI

“This launch marks an exciting first step in what we see as a long and successful journey for JD Sports in the Philippines,” shared Anthony T. Huang, President and CEO of SSI Group, Inc., the brand’s exclusive retail partner. “We’re proud to bring one of the world’s most recognizable sneaker and sports fashion stores to Filipino shoppers.”

Hilton Seskin, CEO of APAC for JD Sports, echoed the sentiment: “The launch of JD Sports in the Philippines is a key milestone in our continued growth across Southeast Asia. We’re excited to deliver exclusive products, global brand experiences, and a world-class store environment to Filipino consumers.”

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Steven Tan (SM Supermalls President), Anton Huang (SSI Group, Inc. President & CEO), Hilton Seskin (CEO of JD Sports Fashion APAC), and Elizabeth Quiambao (SSI Group, Inc. Executive Vice President).

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JD Sports is now open at Level 1, North Entertainment Mall, SM Mall of Asia. Follow @jdsportsph and @ssilifeph on Instagram for launch updates and future drops, or visit jdsports.com.ph and ssilife.com.ph to learn more.