Jane Birkin has ordered Hermès to rename their Birkin bag.
The 68-year-old actress - who had the first Birkin bag created for her by the luxury brand's chief executive Jean-Louis Dumas in the '80s - has asked for her moniker to be removed as the title of the iconic design after reading that crocodiles are treated poorly by the company.
Jane issued a statement saying: "Having been alerted to the cruel practices endured by crocodiles during their slaughter for the production of Hermès bags carrying my name I have asked Hermès Group to rename the Birkin until better practices responding to international norms can be implemented for the production of this bag."
The bag, which sells for between P450,000 and P10M depending on the style and has a waiting list of up to six years, is seen as a symbol of wealth and is a staple among celebrities.
However, the Birkin made out of crocodile skin has come under fire from animal rights activists including PETA (People for the Ethical Treatment of Animals), who recently published a report claiming the crocodile farms from Texas to Zimbabwe used by Hermès cram the animals into concrete pits before they are "crudely hacked" to death.
A statement from the luxury brand said: "Jane Birkin has expressed her concerns regarding practices for slaughtering crocodiles. Her comments do not in any way influence the friendship and confidence that we have shared for many years. Hermès respects and shares her emotions and was also shocked by the images recently broadcast."