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Iora's New Collection Consists of Basics That Are Far From Basic

And we’re stocking up on it!
Iora's New Collection Consists of Basics That Are Far From Basic And we’re stocking up on it!

After 20 years in the industry, Singaporean clothing brand, Iora, re-launches with a design overhaul—hipper, sleeker, and chicer—and your non-fussy wardrobe begins right here. We’re talking of staples to mix in with the rest of your closet that essentially can help reduce your moments of doubt in front of the mirror.

IMAGE Courtesy of Iora

“Due to the more competitive and fast-moving retail market, Iora HQ decided that a change in the concept and pricing was needed in order to stay and not lose its presence in the market,” Iora Managing Partner Monette Bata Garcia explains.

IMAGE Courtesy of Iora

“Aside from that, with the surge of social media, customers are now better informed not only of fashion trends but also of prices. Customers now more than ever are keen on making wiser decisions when it comes to their purchases. Iora thought, what better way to give the customers something they cannot resist [than products that have] good style, low price, and good quality,” she adds.

IMAGE Courtesy of Iora

Its latest collection features casual pieces with that extra touch of elegance through subtle design elements, allowing the wearer to mix and match her clothes and in turn get more value for her purchases.

IMAGE Courtesy of Iora

With price points starting from P499, a visit to the store surely won’t have you dipping into your savings accounts.

IMAGE Courtesy of Iora

So before you spring for these items, let us give you a sampling of what else they'll have in store starting this October.

IMAGE Courtesy of Iora

IMAGE Courtesy of Iora

IMAGE Courtesy of Iora

IMAGE Courtesy of Iora

IMAGE Courtesy of Iora

IMAGE Courtesy of Iora

IMAGE Courtesy of Iora

IMAGE Courtesy of Iora

 

Iora is located at SM Megamall, Glorietta, Trinoma, SM Cebu, and Ayala Center Cebu.

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