In the advent of Instagram stores popping up left and right, the photo sharing app just launched a new feature that will complete your IG shopping experience. Dubbed the "checkout" feature, you may now make your purchases directly on Instagram instead of being redirected to the store's external website whenever a retailer's product photo piques your fancy.
The feature comes as a full-circle addition to the previous shopping features Instagram added back in 2016, where you could only tap on a photo to see the product's price and then be taken to the shop's website. This time around, the buyer can simply tap on the blue "Checkout on Instagram" button. Upon clicking it, you will be asked to provide the necessary information, like your email address and credit cart details (if you haven't saved it on IG already), making shopping on the app easier, faster, and definitely more convenient.
The feature, however, is still on trial period and is only currenly available in the U.S. to a closed number of retailers. A reported 23 brands, who are all paying Instagram an undisclosed seller-fee, have signed on to use the checkout feature with the platform. A few brands in particular include Nike, Adidas, Dior, H&M, MAC Cosmetics, Michael Kors, Oscar de la Renta, Prada, Uniqlo, and Zara.
However, Layla Amjadi, Instagram Shopping's product manager, did say that Instagram hopes to offer the feature for everyone else in the future. "The vision is to ultimately have checkout be available to any business on Instagram," she says.
What are your thoughts on Instagram's new shopping feature?