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It's time to put those art directing skills to the test.
INSTAGRAM MOOD OF THE WEEK: #FLATLAYS It's time to put those art directing skills to the test.

Neatly folded clothes, bundles of flowers, books and magazines, half-eaten croissants and a few polaroids—sounds like your typical double tap-worthy photo. But what if we told you that the popular Instagram visual actually goes by a name that you probably haven’t heard of? Ladies and gents, introducing you to knolling, more popularly known as the flatlay.

Coined in 1987 by Andrew Kormelow, a janitor at Frank Gehry’s furniture production shop, the term literally meant organizing objects at right angles. But it wasn’t until 2009 that it gained popularity, when sculptor Tom Sachs, a die-hard disciple of knolling, was featured on director/photographer/author/illustrator Todd Selby’s The Selby.

Enough with the history lesson (but those interested can read more about knolling here)! Now it’s time to apply what you've learned by, yup, you guessed it, an Instagram Mood of the Week challenge. Show us your best flatlay by uploading a photo on your IG with the hashtag #SBMoodBoard in the caption. Don’t forget to tag in your post (and follow us!). A special treat awaits our favorite photos, so give us your best shot. Stat.

Collage by Yayay de Castro

Photos from @flatlays on Instagram


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