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Inno Sotto: 30 At 2010

Celebrating three decades in Philippine fashion.
Inno Sotto: 30 At 2010 Celebrating three decades in Philippine fashion.

Inno Sotto is all at once low-key with his quiet and serene demeanor but he is in fact a great presence in Philippine fashion. His shows have always been thought-provoking and his designs distinctly his.

At first we wondered how a fashion show could be mounted in the main theater of the Cultural Center of the Philippines, not the typical runway or salon show certainly. Perhaps after three decades in the industry, it was time to present things differently.

The lights dimmed and the night began with a short film entitled “MUSE.” Instantly we were caught up in the whirlwind of thoughts of a man inspired and the woman (Heart Evangelista) who unknowingly stirred his emotions. The film was directed by Albert Martinez and the soundtrack scored by Louie Ocampo. What followed was a spectacle of fashion and dance against grand, thematic, sets.

Watch the film >>

It was a three-part show. Black, voluminous dresses ebbed and flowed gracefully in the Shanghai Suite complimented by the jeweled medallions and chains of Bea Valdes. Ivory, camel, and basic black viscose suits and dresses were presented against a fiery abstract backdrop for the Contemporary Art Suite with colors from Joyce Makitalo’s weighty pendants adding richer hues. The India Suite had the grandest set of the three, with the tableaus of models in jewel-toned silk serenaded by a sitar player.

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View the Shanghai Suite >>

View the Contemporary Art Suite >>

View the India Suite >>

The finale was a timeline with highlighted pieces of Inno’s work over the last three decades with his muse, the film’s heroine, closing the show in brilliantly bejeweled white.

View the Finale >>

The “Muse” collection presented that evening was a prelude to Inno’s ready-to-wear line, which is scheduled to be on the racks of Rustan’s Makati in time for December’s holiday rush. This would explain the simpler, wearable styles that still bear the mark of the designer’s impeccable tailoring and fit.

We wonder what the price tag on his off-the-rack line will be like; only a few more days ‘til we can drop by and find out.

Click on the photo gallery to see highlights from the show.