If you're an avid lover of streetwear, you must've already come across the understated and cool unisex brand called Privé Alliance. With Baekhyun of EXO as the label's Co-Creative Director, it's no surprise that Privé has blown up all over Instagram.
Local celebrities and influencers like James Reid, Vice Ganda, and LA Aguinaldo have regularly worn pieces from the brand's collections. There's just something so timeless about its nonchalant and comfy street aesthetic. Plus, did you know that a Filipino is actually behind the brand? Yup, Danyl Generican, a Filipino stylist and fashion editor, actually co-founded Privé.
Adding to the growing list of local celebs who've been spotted donning this effortlessly cool brand is Iñigo Pascual, who recently wore a piece from Privé for the Preview 25 House Party! In the video below, discover why he opted to wear a pajama set from this discreet streetwear label.