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In The Loop

Levi's announces its Curve ID winners
In The Loop Levi's announces its Curve ID winners

Did you know about the Levi’s® Loop Membership Program? Being one of the (currently at 18,635 on Facebook) fans means being in the know about the latest releases, the hottest must-haves, and the hippest events from the brand. It also means extra-special treatment.

Case and point, they recently hosted “Closed for a Fit Affair” wherein all the Loop members were invited to a “Fit Session” at various Levi’s stores in the metro. At the event the gals got to fit the Curve ID jeans before the public launch, get instant pictures with the on-site photobooth, and a Levi's® Eco Bag with every purchase.

Participants were also automatically entered into the search to be the local model for the new Levi's® Curve ID jeans. Three winners were chosen, one to represent each of the three curve types— Marilyn Pua for the Slight Curve, Angela Rapes for the Demi Curve and Tara Ang for the Bold Curve. These lucky gals won a makeover and photo shoot plus P10,000 worth of Gift Certificates from Levi’s.

Click on our photo gallery to scope out the winners!

Click here to check out what happened behind the scenes >>

Visit Levi's online fitting room to find out your personal Curve ID >>