Steve Madden ended its collaboration with Iggy Azalea.
The 'Fancy' hitmaker, who made headlines earlier this year after she criticized an advertising campaign by the brand in which she sported her designs for the label, has now been axed from the partnership altogether despite a spokesperson brushing off the incident as a "lover's quarrel" at the time.
The 24-year-old singer, who took to her Twitter account and branded the ads "the most disgusting photoshoot ever" to her 4.8 million followers, was rumored to have three more ranges in the pipeline.
However, according to The Sun newspaper, the label has now ended its collaboration with Iggy and will no longer release the ads or her collection.
The blonde beauty infuriated Steve Madden bosses further following her initial tweet when she attacked the "god awful" campaign for a second time after discovering it on a Tumblr blog.
She wrote: "I really feel it's been tainted with these God awful images that Steve Madden took appon themselves to create and share without my knowledge. Gross gross gross (sic)."