Tucked away in a discreet street in Makati is Idée Clothing Store, which was establisbed in the year 2014 by mother-daughter tandem Rica Lorenzo and Cecilia Lorenzo Davila. Located far from the hustling crowds that flock to nearby shopping malls, the brand has literally created a niche for itself in the retail scene, and appropriately so. Entering the store, one will chance upon unique finds that one cannot find anywhere else. To wit, there are hand-decorated denim jackets, frocks made by tastemaker Bea Valdes, and even bags crafted in Florence, Italy, exclusively for Idée. Given its tastefully curated finds, the brand has been the go-to haunt for Manila’s well-heeled set. Now, Idée is spreading its wings by finding a new home online.
Its digital space will not only allow the brand to reach a wider audience, but will serve as new breeding grounds for unique goods that marry wearability and exclusivity. If you’re an adventurous fashion girl and have only chanced upon Manila’s best-kept secret now, here are five reasons why you have to stay tuned to Idée’s burgeoning digital presence:
1. It was founded on an idea, not an aesthetic.
Unlike other brands that take pride in a "signature style," Idée thrives in a certain philosophy, one that believes that fashion is a primary mode of self-expression. In fact, the brand's early offerings addressed the lack of options in the market that suited Rica's personal sensibilities. However, she shares that the brand has evolved to cater to more people.
"So, it's kind of moved in different directions, but all within this general idea that it's for a woman who wants to express her identity through clothes. So, it's not so much the base item—it's how she puts together the pants, the top, the shoes, and the bag. How she curates the outfits. That's where she expresses her identity. So, we try to give that woman—the woman who has design and a certain affectionate regard for clothes—the choice of where to get her clothes and how to put them together," Rica shares.
2. It's got a wide variety of options.
While Idée is known for its stylish workwear staples, the brand has grown to be much more than that. Now, it houses various collection designed by local designers such as Renan Pacson, Zenaida Celdran, and Bea Valdes, all of which were exclusively designed for Idée. There's even a denim jacket collection helmed by Cecilia herself, a fun, youthful take on the philosophy that rears Idée into shape. While collections organically take place, you can expect to see more creations by young Filipino designers in the future.
3. Everything is one-of-a-kind.
As mentioned, Idée is centered on the concept of creating unique, one-off looks, so there are only very few pieces available for each design. Rica puts this approach point blank:
"There are some Filipino women like to be different, and some who absolutely need to look like everybody else. So those who want to look like everybody else, that's not our market, regardless of age."
So, if you're the type of fashion girl who loves to stand out from the crowd, then Idée might just have that special piece you're looking for, whatever your style is.
4. Expect younger-looking pieces.
Rica shares that the brand will gear up to cater to younger markets, and will do so by releasing pieces within a budget-friendly price range. She also says that fresh designs will be dropped in the future. But, if there's one thing that transcends age, it's the ability to whip up a great-looking outfit, and here's how it should be done the Idée way:
"I always think that too many design elements are a disaster so you need basics in very good materials, good fit, uh not cheap materials and many times if it's cheap, it shouldnt look cheap. Then, you try to pair it with something unexpected. To create a look, you might have something basic but dont wear everything that's "basic" like a basic top or bag—no. You know how it is, you put on a pair of sneakers instead," Rica says.
5. It's ever-evolving.
The great thing about Idee (if aren't sold on the concept yet) is that it deliberately defies trends, giving you building blocks you can use to style yourself depending on your changing moods. Consider it as your reliable source for everyday, fun essentials that are never boring.
"Idée is really plural in French and Italian for 'ideas.' It can become anything. If you call me again in five years, I’ll tell you something different. It will have evolved into something else. I hope. But at the end of the day, it's always the idea that we have easy pieces and then the rock 'n' roll types, the premium types, and they can all come together in one look. That's what we want people to do—think of clothes and ideas they can put together for something unexpected."
Check out the official website here.