Yes, ladies. Ian Somerhalder, better known as Damon from the Vampire Diares, is one of the latest endorsers for local reatail brand, Penshoppe. The array of celebrities known as the Penshoppe All Stars also include Ed Westwick, Mario Maurer, Zac Efron and Leighton Meester.
Why do they keep on getting international celebrities to be the face of a local brand? Alex Mendoza, brand manager of Penshoppe, calls it "external validation," its the same as getting excited when a Filipino gets famous abroad, this time its through [Filipino] clothing being worn by stars all over! Exciting, isn't it?
Now back to Mr. Smolderhalder, a cute little nickname he got from his co-star and girlfriend Nina Dobrev, he flew in to shoot an amazing campaign (coming out really soon!) for Penshoppe and also for him to get to know more of his fans. During the press con, he couldn't help but be amazed by the stunning beauty of our country. He shot the campaign in a secluded island in Palawan and was amazed to know that the country has about 7107 islands. He encouraged everyone to take a plane or a boat and get to experience nature. (I will surely keep that in mind!)
He was charming all through out as he shared about his personal style, which is all about comfort, his environmental cause, and even about growing up, ageing and how profundly amazing it is! During the course of the press con, every time a girl would scream "I love you, Ian!" he would immediatly stop and reply with "I love you back!" plus a wink that made the rest of the crowd swoon! He would blow us a kiss (with both hands!) which again, took us up to cloud 9.
His sort-of parting words for us after the talk was that he would be in Penshoppe MOA today at 3PM and asked everyone to hang out with him there. Again, like I said in my tweet, his words, not mine! I suggest you start running, ladies!
We definitely look forward to more excting things from Penshoppe! Let's all watch out for that!