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How to Win The SM Store’s OOTD Contest and 30K Worth of GCs

We’ll give you tips on how to win it!
How to Win The SM Store’s OOTD Contest and 30K Worth of GCs We’ll give you tips on how to win it!

What if we tell you that if you shop at The SM Store now, you get a chance to win up to P30,000 worth of gift certificates from SM? Shopping for a chance to be able to shop more? How can any fashion girl resist? To thank you all for the success of the Style Up Summer Campaign, the store that has it all is inviting stylish individuals to join their nationwide Instagram contest, the #StyleUpMovement.  Yup, guys can join, too!

The requirement is really simple: Post an OOTD following the themes color blocking, athleisure, and print-on-print on your Instagram account. Don’t forget to use the hashtags #StyleupMovement and #StyleupSMMakati and tag @smmakati & @thesmstore while you’re at it.

Pretty easy, right? A lot of other people will join for sure, but it will all boil down to your styling and the photo composition. Since taking OOTDs and garnering more likes on IG are basically a hobby to us, we thought of giving you guys a hand. Below are a few tips on how to win this thing #likeaPreviewgirl.

1. Go shopping!

We just visited the SM Store Makati and trust us when we tell you that you won’t be able to stop yourself from hoarding! They have all-new stuff that three years ago, you would never have imagined to find in one of the country’s biggest department stores. The best part? You don’t have to burn a hole in your pocket because in true SM style, all the items are affordable. We suggest you go check out SM Women, SM GTW, Coco Cabana, SM Active Wear, and SM Parisian first to get what we mean.


2. Study the themes well.

When it comes to color blocking, contrasting summer hues will instantly catch the judges’ attention. Don’t be afraid to play around with different shades and just like Jess here, don’t be shy to experiment with your hair and makeup, too!

The key to nailing that athleisure look is by looking less like you’re going to the gym and more like Kendall Jenner or Gigi Hadid. When you put together the look, ask yourself: Would I wear this to the mall or hanging out with friends? If the answer is yes, then you got yourself a winner.



The print-on-print trend can be a bit tricky, so stick to SM’s requirement, geometric prints. Make sure your pieces complement each other, whether it’s the color or the print. Remember: there has to be a common denominator that will tie the whole ensemble together.

3. Find the perfect background.

Now that you’ve nailed the looks, it’s up to you to find the perfect background. The more fun it is, the better.


4. Pose and snap.


Take as much photos as you can and don’t get stressed if you don’t get it at first. Find a peg that you can follow and use that as inspiration. Take your pick from your favorite celebrities in the story below.


5. Edit your photo.

We’ve written a lot about the different apps you can choose from, but no one can teach you better than bloggers. Check out how they do it in the story below.


6. Caption it well.

After your photo is ready all that’s left is to caption it well. If you ask us there are only two options, either be witty or post something heartfelt. Oh, and don’t forget to credit your SM finds for plus points!


7. Have fun!

Finally, don’t forget to have fun! You get to shop and turn yourself into a model so what’s not to like? Get the whole barkada to help you out and then offer to share the prize with them.  


The competition runs from May 16 up to June 12, 2016. Good luck and make us proud, girls!

For more details and the complete list of prizes visit