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How To Look Like A Member Of #teamcozy

Normcore is out, #cozy is in.
How To Look Like A Member Of #teamcozy Normcore is out, #cozy is in.

First of all, what is #TeamCozy? Watch this short interview of Ta-ku, the man who coined the hashtag, to get the gist.

If it isn't obvious yet, basically, team cozy is all about comfort. In the past couple of years, more and more girls have been trading in their high steppers for killer kicks, from the streets to the runways (see Alexander Wang's sneaker-inspired Sping 2015 line). And with the sneaker craze still steaming hot this year, the stylish #shecozy misses are finding new ways to add chic into the equation. Not to be confused with #normcore, which is so 2014 (although there is a fine line separating the two), allow the four looks below to do the explaining.


Cute sneakers are the hallmark of any #TeamCozy look. And while you may not comprehend when the boyfie starts to sneaker-speak (cheat sheet here!), at least you can flash him your kicking pair of Adidas ZX Fluxes. Sass it up with a tennis skirt and a shell top, for your new and improved date night look. If you end up eating too many courses at dinner, at least your anti-fit look hides the food baby that's sprouted in your stomach. 

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Show everyone just how stylishly chill a Saturday morning running errands can look by dressing up your trackpants. Well, pairing it with a velvet cami, printed hosiery, and your Nike flyknit beaters (again, sneaker speak!), is not really dressing up per se, but you get the picture. 



These days, one can get away with wearing just about anything to parties. As long as the dress code permits you to dance the night away in your Air Max, pretty much any dress is acceptable. Keep the chic factor with a designer bag and a shiny slip that will make all the other girls go green with envy. 



Ribbed knits are everywhere now, and not just on sweaters. Stick to the #teamcozy color motif—game changing grey—and throw on your favorite tee, trusty hoodie, backpack, and your Adidas Stan Smiths with the sexy pencil skirt. The playful socks are very much welcome if you want a pop of color. 

What do you think of the trend? Do you see yourself joining the #wecozy community soon? 

Photos from Pinterest, @thesartorialist, @team_cozy, @alina_glzna on Instagram. 

Video from vimeo

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