With over twenty years of experience managing bigwig talents in the fashion industry, Jed Root's got a lot of advice to dispense. And, believe me, when he talks, you should listen. Not only does he work with the biggest names in fashion, his roster is curated from a whopping six cities (namely, Paris, London, New York, LA, Tokyo and Manila). Count Preview's Daryl Chang and Loris Peña among the few chosen ones under his wing, celebrated photographers BJ Pascual and Mark Nicdao, too. Without further ado, continue reading to get some nuggets of wisdom for your forray into fashion.
1. HAVE A GOOD PORTFOLIO
"First of all, it has to be a good portfolio in order to be noticed. It's got to be original, have its own voice, and have a proper direction. Plus, it has to fit where the business is at currently, and where it's heading."
2. USE SOCIAL MEDIA
"A new up and coming artist really has to target people. If you're doing social media, it's gotta have your own voice. Plus, you've got to really be engaged with other people, but have a clear branding that's in your own voice. I have a lot of people asking,"How come the agency doesn't do my social media for me?" But it doesn't work like that, you know? It has to be your voice, you have to be interacting with other people. In other respects, you have to reach out."
3. LEARN ABOUT THE BIZ
"First, you've got to educate yourself in the industry and the people in the industry. You should definitely figure out what part of the industry is your market and that's where you should focus."
4. BUILD YOUR NETWORK
"Get out there and do it, whether it's events or something, just go out there and meet people. You cannot be shy."
5. BE FUN
"Personality counts, too. Do you have a pleasant attitude? Do people enjoy working with you? Are you good at collaborating with other people? This industry is a collaborative effort, it's not like fine art where an artist just does his own thing and that's it."
6. STAY ON TOP BY STUDYING THE INDUSTRY
"You kind of have to know what's going on and what the current direction is. But then you have to be the one to help create that direction, too. If you're really a top artist in the industry, you're helping to create that direction as well. It's a little bit of both. Knowing where it's going and taking it a little further, or creating something new."
Photos by Shaira Luna, shot on location at The Manila Peninsula