About House of Little Bunny, Kim Chiu’s Business Venture

Launched in 2022, House of Little Bunny has emerged as one of the more recognizable names in the accessible bag market. The brand is known for its structured silhouettes—from compact minis to roomy totes—that offer a refined, minimalist look at a more attainable price point. Its pieces are crafted in PU leather and select genuine leather styles, with prices ranging from P3,490 to P7,190, making them a practical entry point for consumers drawn to the “affordable luxury” category.

Though often associated locally with Kim Chiu, the brand actually originates from Thailand, a country whose manufacturing ecosystem has become increasingly popular among young bag labels seeking trend-driven designs produced at competitive costs. Kim serves as the official Philippine distributor, helping introduce the brand to a wider market through her platform and influence.

As consumer interest in compact, structured bags continues—mirroring global trends toward minimalist, functional accessories—House of Little Bunny has positioned itself effectively within the category. Its relatively modest price point, paired with polished aesthetics, has resonated strongly with fans looking for designs that feel elevated without the hefty price tag.

The brand’s official Philippine website and its Quezon City store serve as primary touchpoints for browsing and purchasing its collections. Its digital-first distribution reflects a strategy common among emerging accessory labels: building visibility through social media and direct-to-consumer e-commerce before expanding into physical retail.

As demand for the brand grew, House of Little Bunny began to establish a stronger on-the-ground presence. Most recently, it marked a new milestone with the opening of its first pop-up store in Cebu on November 22—fittingly located in Kim’s hometown.

Beyond its accessibility, House of Little Bunny built its following on a handful of standout designs that consistently resonate with shoppers. The Treasure line, known for its structured box silhouette and clean finish, remains one of the brand’s best sellers. The Timeless Nova series offers a more classic, softly curved shape suited for everyday wear, while the Flower Bucket provides a more playful option for those who prefer a roomier, open-top style.

These designs reflect the brand’s core aesthetic: compact, polished, and practical for daily use—attributes that have helped cement its appeal among young professionals and casual dressers alike.

Reports indicate that Lakam Chiu, Kim’s eldest sister, held a key operational role in the brand’s expansion, as she was reportedly part of the management group overseeing its business activities. In emerging fashion labels, operational roles often involve supplier coordination, inventory oversight, fulfillment systems, and financial tracking—functions that become increasingly critical as a brand scales and moves beyond online launches.

It is important to note, however, that the full scope of Lakam’s responsibilities has not been detailed publicly, especially in light of recent events. The information currently available comes from media coverage and statements surrounding the ongoing investigation.

On December 2, Kim filed a qualified theft complaint before the Quezon City Prosecutor’s Office, identifying Lakam as the respondent. According to Kim’s camp, the filing involves financial discrepancies linked to the business. The complaint is now under preliminary investigation, the phase where prosecutors assess evidence from both sides to determine whether formal charges should proceed. No resolution has been issued, and neither party has disclosed comprehensive details while the review is ongoing.

Despite the legal developments, House of Little Bunny has continued its operations, a common business practice when internal matters undergo formal review. The brand even released a new collection three days before Kim’s publicly covered appearance at the Prosecutor’s Office, suggesting an effort to maintain stability and consumer confidence during the process.