H&M finally unveils their much awaited collection together with renowned designer Simone Rocha. According to H&M, the collection is a result of Simone's "sensibilities and signatures" and it's a "tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy."
"I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways," Simone Rocha says.
Ann-Sofie Johansson of H&M further describes Simone's collab with the Swedish brand a "a dynamic proposition from a female designer with such a clear sense of who she is, and what she wants to say. It is a joyful collection, that will hopefully enliven spirits and inspire."
So what can we expect from this exciting new designer collab? Well, there's a full wardrobe for the whole family! For the first time, Simone has created a collection that incluse menswear and childrenswear, along with her signature womenswear. Of course, her collection is expected to dress women in tulle dresses in rosy hues, classic tartan print, and in an imposing black palette. Expect to find a slew of floral dresses, Simone's puff sleeves, day dresses with broderie anglaise detailing. Simone's classic trenches, apromn tops, slim dresses, check trousers, and cloque frocks are also not to be missed from her first H&M collection. Aside from frilly dresses, you can also shop for cozy bubble knits and wool cardigans with pearl decorations around the neck. It also goes without saying that Simone's sgnature elements are also evident in her pieces: "Special tinsels, sparkling embellishments, floral motifs, frills and spherical cut-outs and full skirts blooming from neat waists."
Take a sneak peek of the full collection below!
The Simone Rocha x H&M collection launches March 11 and will be available at hm.com and in selected stores.