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H&M Is Collaborating With Giambattista Valli This 2019

The Swedish high-street brand will release a collection with the Paris-based designer.
H&M Is Collaborating With Giambattista Valli This 2019
IMAGE H&M
The Swedish high-street brand will release a collection with the Paris-based designer.

Swedish retail giant, H&M has just announced that it is set to release a collection with the master of haute couture, Giambattista Valli. The brand revealed the collaboration at the amfAR gala in Cannes with personalities like Kendall Jenner, Chiara Ferragni, singer/actor Ross Lynch, and singer/songwriter Gabriella Wilson donning pieces from the collaboration's pre-collection. That's right—a limited edition pre-drop collection, which includes nine looks and some accessories, will be available in select stores and online on May 25, 2019.

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H&M's Creative Advisor Ann-Sofie Johansson says, “We are thrilled to collaborate with Giambattista Valli. He is the undisputed master of haute couture with a knack for the memorable silhouette. To be able to bring his signature styles to our customers is a dream come true. We can’t wait to see their reactions to this beautiful collection.”

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The fast-fashion label has been collaborating with big-name designers since 2004, the late Karl Lagerfeld being the first. Fashion houses like Marni, Maison Martin Margiela, Kenzo, Erdem, Balmain, Lanvin, to name a few, have all reimagined their couture garments made through thousands of hours of intricate handiwork into more affordable, more wearable pieces that shoppers wildly queue for.

Last year, the Moschino [tv] H&M collection created a frenzy—just like the previous H&M collaborations—and the same is expected of this latest link-up.

“I am excited about this collaboration; H&M gives me the opportunity to bring my vision of style and my celebration of beauty to a wider audience. The goal is to share my love for beauty and to be able to be a part of everyone’s 'happy moments,' to help create love stories all around the world," says Giambattista. The collaboration with H&M is the first of its kind for the Paris-based designer and also marks his first foray into menswear.

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The Giambattista Valli X H&M main collection will hit the shops on November 7, 2019.

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