Just what can be sweeter than celebrating your 520th day anniversary (520 means “I love you” in Mandarin) than fronting a campaign for retail giant H&M?
For actor Li Chen and actress Fan Bingbing, their anniversary just became more romantic as they are both chosen to star in H&M's latest capsule collection. Just in time for the Chinese New Year, the power couple will be portraying love and joy in their first campaign together, lensed by fashion photographer Chen Man.
“Chinese New Year is one of the most important holidays on the lunar calendar, and what better way to celebrate the season than with your loved ones? I’m so excited to be fronting H&M’s Chinese New Year campaign together with Bingbing. With the artistic direction from Chen Man, we hope that the warmth and joy from the campaign shoot will resonate with our fans,” says Li Chen.
Fan Bingbing adds, “I am very happy to front H&M’s 2017 Chinese New Year campaign with Li Chen. During the Spring Festival, everyone wants to stand out in style when the streets are awash in auspicious red. We hope our campaign with H&M will bring the year of the Rooster alive in style to different cities of Asia.”
Coming out on January 19, the collection will be launched exclusively in nine markets in Asia: Mainland China, Hong Kong, Macau, Taiwan, Singapore, Malaysia Thailand, Indonesia, and the Philippines. We cannot wait!