Fast fashion has its ugly side: once a trend passes, clothes tend to get tossed out, doomed to be never worn again. With this kind of wastage, garment garbage grows and inevitably hurts the environment.
Hoping to raise awareness to this burgeoning problem, H&M launched a campaign on the importance of garment recycling in 2013. Since then, the initiative has collected over 40,000 tons of clothing. And as the retail giant relaunches the program, they target to collect about 25,000 tons of fabric and textile annually by 2020.
You can participate in the cause by bringing your unwanted garments, from any brand and in any condition to any H&M store, all year round. In a statement, the brand adds, "H&M wants to close the loop on fashion by giving customers an easy solution to hand in unwanted garments so they can be reused or recycled through H&M’s garment collecting initiative."
Directed by Crystal Moselle, below is a short film on where your unwanted garments go after they have been collected from the store. "Through inspiring stories, the film illustrates how the lifespan of a garment can be increased to keep it in the loop for as long as possible. In 2014, H&M also introduced its first Close the Loop collection made with recycled textile fibers—an important step in closing the loop for fashion."
Help H&M end the loop "so that unwanted clothes can be reused and recycled to create fresh textile fibers for new products. In turn, this will help to save natural resources and ensure that zero garments go to landfill."