Following his interview with The Mail, Patrick Couderc - the former UK managing director of MJH Fashion, the London-based licensee of the Hervé Léger brand - was axed because of his off-color comments referring to the brand's iconic bandage dresses.
The former fashion executive said that "voluptuous women and those with very prominent hips and a very flat chest" should not wear the famous dress. He even added a twisted opinion about the lesbians' fashion sense: "If you’re a committed lesbian and you are wearing trousers all your life, you won’t want to buy a Léger dress. Lesbians would want to be rather butch and leisurely."
The brand, however, was quick to address the issue and released a statement immediately after the news went viral: "The Hervé Léger by Max Azria brand and its parent company, BCBGMAXAZRIA Group, are shocked and appalled by Patrick Couderc's comments made in the Mail on Sunday. BCBGMAXAZRIA Group is working in concert with MJH Fashion, the London-based licensee of the Herve Leger brand, to investigate and establish appropriate next steps. The statements made by Mr. Couderc are not a reflection of Herve Leger by Max Azria or MJH Fashion ideals or sentiments. The Herve Leger by Max Azria brand celebrates sensuality, glamour and femininity without discrimination."
Patrick Couderc is no longer associated with the company.