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The 10 Most Followed Fashion Brands on Instagram in 2017

The 10 Most Followed Fashion Brands on Instagram in 2017 A sports brand took the number one spot, FYI.

Instagram is one of the world's leading social media platforms, with millions of users across the globe able to engage in aesthetically pleasing photos coupled with tidbits of information. In the fashion world, being relevant and popular can easily be calculated through your number of likes, comments, story views, and, of course, your loyal followers. 

Last year, Instagram crowned Kendall Jenner as the most followed paid model, garnering 87.6 million followers, while Selena Gomez retains her crown as the most followed Hollywood celeb with a whopping 133 million followers. We crunched the numbers for the most popular fashion brands through Statista's December 2017 data, cross-referenced it with Instagram's Year in Review last November 2017, and checked these brands' current Instagram accounts as of writing. Below are the top 10 most followed fashion brands:

10. Victoria Beckham - 18.9 million

Victoria Beckham makes her way onto the list through her clever BTS photos, runway shots, and showroom posts mixed with glimpses of what it's like to be a Beckham.


9. Gucci - 21.4 million

Alessandro Michele must be doing something right as the brand's creative director. He completely revamped the fashion house, starting with the resurgence of geek chic. This idea extended to quirky and eccentric 'grams that have us double tapping anything they post!

8. Louis Vuitton - 21.5 million

Louis Vuitton snags a spot on the list and we think it's not just because of its viral Supreme collab. Pull up the brand's account and you'll quickly see what they have to offercelebrity OOTDs, tons of attitude, and a luxe sense of style. 

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7. adidas Originals - 24.7 million

adidas has several Instagram accounts but adidas Originals is perhaps our favorite. It depicts an easy lifestyle made possible by athleisure and on-trend street style inspo.

5. H&M and Zara - 24.4 million

H&M and Zara tie for the fifth spot.

We love H&M's feed because of the mixture of flatlays, campaign images, and food & travel posts.


Meanwhile Zara gains its Instagram popularity through its strong visual narrative that truly centers on the clothes.

4. Chanel 26.3 million

Chanel stays true to its brandclassic and timeless, but never dated. The brand thrives in the Instagram realm through its knack for engaging millennials like Kaia Gerber, as well as international influencers like Irene Kim. They are also unafraid to dip their toes into something new. Did you know Pharrell Williams was the fashion house's first male muse?

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3. Nike Football - 31.4 million

Like the Nike account, Nike Football's popularity is hinged on inclusivity and is supported by the depiction of strength while enjoying life.

2. Victoria's Secret - 58.7 million

Victoria's Secret comes in second and delves into the renewed meaning of love. They demonstrate it through an active lifestyle, self-pampering, and women empowerment. All while looking toned and naturally beautiful, of course. 


1. Nike - 76.1 million followers

Nike tops the list with a big lead from its runner-up. The brand's commitment to inclusivity seems to have paved their way to engagement, hence garnering the most followers in the past year.

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