Heart Evangelista, Pia Jauncey Among Top Influencers of Paris Haute Couture Week F/W 25

Topping the list was Heart Evangelista, who generated a remarkable $5.33 million in earned media value (EMV), equivalent to roughly P304.7 million. Over the course of four days, the actress-artist graced the front rows of 12 major shows, including Patou, Schiaparelli, Georges Hobeika, Tamara Ralph, Giambattista Valli, Stéphane Rolland, Ashi Studio, Robert Wun, Elie Saab, Maison Margiela, Viktor & Rolf, and Zuhair Murad.

Coming in second was South Korean performer Lee Ju Yeon of The Boyz, whose attendance brought in $5.05 million in EMV—approximately P288.7 million.

Pia Jauncey placed third on the list after recording a total EMV of $4.89 million, or around P279.56 million. During the event, she was seen at eight shows: Iris van Herpen, Georges Hobeika, Stéphane Rolland, Robert Wun, Ashi Studio, Georges Chakra, and Zuhair Murad. She also attended Schiaparelli’s re-see presentation.

According to the data, both Heart and Pia had an average engagement rate of 1.3 percent. Together, the two style stars' participation at this season’s couture week translated to a combined EMV of $10.2 million, or nearly P584.27 million.

Contrary to popular belief, EMV does not reflect a celebrity’s actual earnings following their appearances at fashion week. Instead, it measures the estimated value of brand exposure based on content created by influencers, media, or users. It gauges organic visibility, reach, and engagement.

Lefty.io calculates this metric by estimating impressions and applying a standard cost per mille (CPM), typically $100. So, for instance, an Instagram post that garners 10,000 impressions would yield an EMV of $1,000, using the formula: (10,000 * $100) / 1,000.

Essentially, EMV serves as a valuable benchmark for brands in tracking influencer performance, measuring campaign outcomes, and understanding how much brands gain from creator-led visibility.

Lefty.io is a marketing platform tailored for lifestyle and fashion brands by streamlining analytics related to influencer discovery, relationship management, and campaign development and performance. The platform also supports social commerce integration, enabling brands to better navigate the evolving creator economy.