By now, we're guessing you've already heard of the "Heart Evangelista effect."
In case you missed it, the actress and style star recently caused a pair of Saint Laurent sunglasses to fly off the shelves after she was spotted wearing them at Paris Fashion Week. YSL's New Wave SL 276 in Black was immediately sold out in Paris, Dubai, Canada, India, and other stores around the world thanks to eager fans hoping to recreate her stylish 'fits. To say that it was impressive would be an understatement—but if you think you've already seen the extent of Heart's impact on the fashion community, then you couldn't be more wrong.
FYI, those YSL sunnies aren't the only thing spiking up in sales because of Heart's megawatt influence. Case in point: Fashion enthusiasts who follow her on Instagram and TikTok have been willingly splurging on big-ticket designer items despite their hefty price tags, with their shopping hauls ranging from Dior J'Adior pumps and Lady Dior bags to various coveted pieces from Louis Vuitton, Hermès, and the likes. Tagging the actress, fans have been posting their luxury purchases and aptly using "Heart made me do it" as an excuse to justify their expensive splurges. Not that we can blame them, of course!
Check out some of the posts that Heart shared on her IG Stories:
"The Heart Fever is everywhere," said one netizen after shopping from Hermès—and we totally agree!
To recreate her girl crush's OOTD, this netizen made sure to cop the same monogrammed jacket. In case you're interested, we found the exact item on Louis Vuitton's website here!
One follower seems to be a shoe lover just like Heart, and she's been amassing designer shoes that she's spotted on the style star. Her recent purchase? A pair of classic nude J'Adior heels worth $950 or approximately P45,000!
Meanwhile, one loyal Heart fan had her eyes set on a Lady Dior arm candy. To give you an idea, a mini Lady Dior could set you back at least $4000 or over P200,000.
Here's a lucky shopper who managed to score a pair of the sold-out YSL sunnies (which originally retails for $380).
Check out the rest of Heart's followers showing off their designer shopping bags!
No wonder Forbes France once named Heart as one of the top luxury influencers in the world! She certainly keeps pushing the envelope.
Stay awesome, Heart!