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Happy 80th Birthday, Lacoste!

An exclusive and unique experience await fans of the brand.
Happy 80th Birthday, Lacoste! An exclusive and unique experience await fans of the brand.

Eighty years after tennis champion "The Crocodile" René Lacoste founded its namesake brand back in 1933, Lacoste celebrates its birthday with a road show like no other. Your dad’s favorite high style sportswear brand will be sharing with us their archives dating all the way back to the invention of the infamous polo shirt! Visitors can enter three cubes (one of which is a crocodile room!) packed with both moving and still images that will certainly give you a blast from the past. Think that's cool? Drag your whole family to Shangri-La Plaza’s East Wing Atrium on January 10 to 12 and Jan 14 t0 16 to be a part of the huge celebration. And while you’re there, be sure to also check out their first Agora concept store in Manila where you’ll be allowed to fit the 80th anniversary special collections designed especially for the event by British art director Peter Saville

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Click on the photo gallery to get a glimpse.