For David Mayer de Rothschild, it was a choice between sitting in an office doing the things he isn't necessarily passionate about. His obvious choice spawned The Lost Explorer, an apparel company that offers outerwear.
You see, he isn't your ordinary bloke. He is an heir to London's famed N M Rothschild & Sons bank that traces back to centuries-old fortune. Though his surname is pretty much affixed to the finance industry, Rothschild paved his own adventure (he is the youngest Briton ever to ski both the North and South Poles) and devoted his life to raising awareness of environmental degradation.
His clothing line - consisting of two mountain jackets, a pair of trousers and a shirt - "is made with materials that integrate what Mr. de Rothschild called 'bio-mimicry,' like a heat-wicking technology that imitates the action of a pine cone, with fibers that open when it senses you are hot and close when it senses you are chilly," The New York Times reports. He also plans to extend his brand into creating smartphone apps. '"Anything that helps better integrate nature into people's lives," he told The New York Times.
The Lost Explorer will be available online and via pop-up shops when it releases its first wool-based collection this October.
Main image via @thelostexplorer