HA.MÜ Turns 10 with a Fantastical Trip Through Its Own History

The answer arrives in three acts, each marking a different point in the duo’s creative journey: “Clothes; Not Clothes?”, “Ganito Kaya?”, and “I Do. Do I?” They trace the brand’s beginnings, its instinct to keep experimenting, and the ideas it has grown into along the way.

“We’re taking our own history and translating it into clothes without making it feel like a literal retrospective,” the designers explain to Preview. “It's really about looking at where we've been, what we’ve chosen, and why we're still here.”

The first act, “Clothes; Not Clothes?”, immediately plunges into HA.MÜ’s more unruly side. Models emerge looking like fairies who have wandered into an elaborate garden, dressed in layers of frills and exaggerated details. Their movements bring them down onto the runway’s earthy landscape, where some perch and pose against the soil and greenery.

There is something deliberately artificial about the clothes against the natural setting. Synthetic-looking neon, frothy tulle, and sculptural forms sit among moss, foliage, and earth, creating a playful friction between the manufactured and the organic. The set itself becomes a quiet callback to the brand’s roots, while the clothes recall the unabashed experimentation that has defined HA.MÜ from the beginning.

The second act, “Ganito Kaya?”, turns the garden purple. The music grows manic and childlike, with the bass reverberating through the venue as models arrive in polka dots, stripes, and graphic patterns. Pointed collars sharpen otherwise playful looks, while inflated silhouettes and proportions give the clothes a distinctly pixie-like quality.

Neon blue, green, pink, and white appear throughout, bringing an almost cartoonish energy to the runway. The collection’s structured tailoring, deconstructed silhouettes, draping, and sculptural forms also become even more apparent, showing how the duo has pushed the techniques associated with HA.MÜ into bigger, more defined shapes.

“Ham and Mamu’s imagination just runs endlessly. Their wide-eyed sense of wonder and penchant for all things fantastical truly permeated the collection,” says Preview Associate Fashion Editor Paulina Singh. “I especially loved their exploration of tailored cuts vis-à-vis the geometric cuts and cumbersome layers of texture. It was all so unmistakably HA.MÜ, yet still refreshingly new.”

“We wanted the show to feel like going through HA.MÜ’s brain and memories over the last 10 years,” Ham and Mamu say, “but without it feeling like we’re just looking backwards.”

The sense of memory becomes especially vivid in the final act, “I Do. Do I?” The mood shifts toward romance, though HA.MÜ’s version of bridalwear still has plenty of room for the unexpected. Models eventually appear in pairs, with another figure trailing behind, their silhouettes taking on an almost extraterrestrial quality under blue light. Daisies appear on faces, while bridal looks are stretched, softened, and reimagined into forms that feel closer to fantasy.

The final bridal train takes the idea even further. Worn by their close friend Mimiyuuuh, the oversized, puffy train trails behind like a fantastical tail, giving the finale a theatrical flourish that feels deeply in keeping with the label.

For HA.MÜ, bridalwear became an opportunity to rethink what a wedding garment can represent. “Instead of looking at it purely as a commitment to another person, we’re treating it as a commitment to yourself—to your creativity, your community, and the person you've chosen to become,” the designers say.

The collection’s sense of community extended onto the runway itself, with two of Preview’s own joining the cast: Associate Entertainment Editor Em Enriquez and Associate Fashion Editor Paulina Singh.

“Sustaining something for 10 years is no easy task. The upkeep alone is enough to drain your creativity until you’re left dry and with nothing new to offer. But that’s not HA.MÜ,” Em says. “HA.MÜ is fresh but has never disregarded its roots, whether that’s the color palette they first identified with or the classic patterns that have become distinctly theirs.”

“With this collection, they fuse past, present, and future in all the fun, zany, and perfectly messy ways. What’s presented on the runway might change, but what remains is the heart behind each piece. HA.MÜ is home. It always has been.”

10 years of HA.MÜ are condensed into a runway that moves through experimentation, self-questioning, and eventually a clearer sense of purpose. The clothes retain the irreverence that made the label recognizable, while the construction and silhouettes reveal designers who have had a decade to understand their own language, and to keep asking where it can go next.

That, it seems, is where HA? HA.MÜ finds its most fitting answer. After 10 years, the question is still part of the process. The difference is that Ham and Mamu now have an entire decade of clothes, memories, people, choices, and creative risks to answer with.