Following its successful collaborations with Balmain and Kenzo, H&M is set to partner with London-based brand Erdem for a new capsule collection.
A favorite of the likes of Kate Middleton and Nicole Kidman, Erdem is coveted by style stars worldwide for its powerful take on femininity. The brand is currently headed by Canada-bred designer Erdem Moralioglu, who is more than excited for the collaboration. This is also the first time that he will be creating a collection for men.
IMAGE Courtesy of H&M
H&M's Ann-Sofie Johansson, Erdem Moralioglu, and Baz Luhrmann
"I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection, which I have never done before," says the designer. Working with him for the collab is filmmaker Baz Luhrmann, who directed the teaser film that shall bring the pieces to life.
What else can we expect from this team-up? Erdem will showcase a reinterpretation of some of his designs from his most celebrated collections, playing with vibrant prints, experimental textiles, and delicate craftsmanship that have made his name.
The Erdem x H&M collection will be launched in selected stores and on the H&M website starting November 2, 2017. Watch the short film below for a sneak peek!