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H&M Announces Its Collaboration With Moschino via Instagram Live

A fun pairing, for sure.
H&M Announces Its Collaboration With Moschino via Instagram Live
IMAGE Courtesy of H&M
A fun pairing, for sure.

An Instagram live video call from Gigi Hadid revealed that H&M’s next designer collaboration is with Moschino, the iconic Italian brand to which Jeremy Scott has injected a new pop energy since he became Creative Director in 2013. The collection, dubbed Moschino [tv] H&M, will be available online and in select H&M stores worldwide from November 8!

The call, from Gigi to Jeremy, was projected on digital screens at the annual Moschino party in Coachella, California and live broadcasted on @hm, surprising guests with the big news at midnight. Jeremy and Gigi were dressed in the first looks from the Moschino [tv] H&M collection, a collection full of the vitality, playfulness, and humor that has made the label one of the most beloved in fashion today. For H&M, Jeremy Scott has designed new Moschino collections for both women and men, as well as a full range of accessories and some extra surprises, too.

IMAGE Courtesy of H&M

“I am so excited about Moschino [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do,” says Jeremy Scott, Creative Director of Moschino.

“Moschino [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos, and also glamour. Jeremy Scott is amazing—he knows how to have fun with fashion, and to connect with his fans around the world,” says Ann-Sofie Johansson, Creative Advisor, H&M.

IMAGE Courtesy of H&M

The Moschino [tv] H&M campaign is a radically innovative TV concept enmeshing social and traditional media to create a multiplatform takeover—a captivating new “zapping” experience for the digital world.

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