Gwyneth Paltrow's lifestyle blog Goop is launching a new range of clothing and beauty products.
The 42-year-old actress who split from husband Chris Martin earlier this year , began the blog to encourage more people to live a "whole and healed life" and although it has debts of more than £1 million, she has decided that the website should launch its own range of clothing and beauty products.
The Iron Man star has hired American lawyer Lisa Gersh to help repair the brand's tarnished image following years of negative publicity.
She said in The Times: "The good stuff, the lifestyle advice and the travel tips, will still be there. But we will be selling our own Goop brand of clothing and beauty products online. This is a chance to develop a massive new type of e-commerce company that was just not possible when I started out in the 1990s."
Critics of the Gwyneth's site have mocked her tendency to promote that are beyond the financial reach of most people, such as £46 homemade fish-fingers and a £15,000-a-week holiday in her favourite French chateau.
Last month, Gwyneth came in for criticism from US TV personality, who said: "She's a movie star. If she were confident in her acting, she wouldn't be trying to be Martha Stewart."