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Gurl, Mads, And Other Nicknames

An entrant's guide to the terms of endearment commonly used in the fashion biz.
Gurl, Mads, And Other Nicknames An entrant's guide to the terms of endearment commonly used in the fashion biz.

Socializing is a skill that you need to master if you want to stick around in this billion-dollar industry. FYI, it's not enough to just memorize those hard-to-pronounce names of French designers plus all the other jargon that you can find inside the fashion dictionary. If you want to ace your homework and blend in, we suggest you also familiarize yourself with all the nicknames you're bound to come across sooner or later. Below, a cheat sheet of the most commonly used terms of endearment in the biz. 

Degree of closeness: You were probably introduced five minutes ago, but chances are you already forgot each other’s names.

How to use it in a sentence: “Gurl, do you know where the restroom is?”

Degree of closeness: Just another case of oh-I-forgot-your-name-so-I-will-call-you-something-else. Say, a model who needs something from you in the middle of an editorial shoot.

How to use it in a sentence: "Dear, will you zip up my dress, please?"

Degree of closeness: You know each other well enough to express concern. Think like a tita!

How to use it in a sentence: "Darling, that lip color does not go well with your dress."

Degree of closeness: Sometimes it is what it sounds like, that you're "friends." But, it's also likely that you’re not really close. Worse, you might even be frenemies.

How to use in a sentence: “I missed you, friend! How are you? We haven’t seen each other for ages!”

Degree of closeness: You’re close enough to share secrets and even write down names in a burn book together.

How to use it in a sentence: "I can't believe he did that to you, sis! You deserve someone better."

Degree of closeness: You get each other. You laugh at each other’s jokes and you compliment each other’s #OOTDs. You probably even follow each other on Instagram.


How to use it in a sentence: “OMG mars, I love your shoes! Were those from your Hong Kong trip?”

Degree of closeness: More often than not, this word is usually followed by a favor. Thus, if you’re using this as a term of endearment, we’d say you must be pretty close.

How to use in a sentence: “Beh, can I borrow your eyelash curler? I left mine in the car eh.”

Degree of closeness: Funny how one letter can make a huge difference, right? This one usually has a more snappy or annoyed tone… though you’re obviously still making an effort to be quite polite.

How to use in a sentence: “Teh, will you please just shut up?”

Degree of closeness: You belong to a clique that has its own Whatsapp group where all your  inside jokes and hate-reading comments can be found. You trust each other not to screencap its war-provoking content and share them online.

How to use it in a sentence: “You should’ve seen what she was wearing, mads! Ugh, I can't even.”

Degree of closeness: Indicates mentorship and a level of superiority. A whole other level from Mads (the shortened term) actually.

How to use it in a sentence: “Thanks mother for all the lessons you’ve taught me. I am nobody if not for you!” *Insert emojis of hearts and kisses here*

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