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Everything We Want to Shop from Gucci's '70s-Inspired Digital Campaign

Shop Gucci pieces on Trunc Show by TRUNC!
Everything We Want to Shop from Gucci's '70s-Inspired Digital Campaign
IMAGE COURTESY OF GUCCI
Shop Gucci pieces on Trunc Show by TRUNC!

Step into the Gucci fairytale: snowmelt sloshing beneath your boots, frigid mist curling into your coat sleeve, a lakeside park beckoning you to roam. A scorching summer may be upon us, but even that can't tarnish the daydream that is Gucci's newest campaign.

Drawing from the dreamiest emotional palette, Winter in the Park is here to showcase some of the House's most beloved pieces. Shot by Angelo Pennetta in London's Hyde Park last December, the campaign embodies one of fashion's most poignant reveries—that is, wearing beautiful pieces in beautiful places. This fantasy is particularly hard-hitting and precious now; it's hard to even put a date on when we'll be able to go on adventures again. But, thanks to Gucci, we get to experience a piece of that. 

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PHOTO BY Courtesy of GUCCI

PHOTO BY Courtesy of GUCCI

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PHOTO BY Courtesy of GUCCI

PHOTO BY COURTESY OF GUCCI

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PHOTO BY COURTESY OF GUCCI

PHOTO BY COURTESY OF GUCCI

Three talented women grace this campaign. Celeste is an Oscar-nominated soul singer-songwriter. Alexa Chung is an author, fashion designer, and television personality. Vanessa Kirby is an Emmy-nominated actress best known for playing Princess Margaret in The Crown. Each of them have such differing aesthetics and personal styles, but the effortlessness of their looks here are proof of the timelessness and universal elegance of Gucci creations. 

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Ferocious colors, plucky prints, and smart silhouettes are present. Oversized tinted sunglasses and printed headscarves, too, make an appearance. But the standouts in the campaign are the four iconic bags that comprise this Gucci Beloved line. The Beloveds are historical pieces by the House that have been infused with contemporary twists. Each one comes in different shapes and colorways, so you'll definitely find a piece that suits your tastes. 

The GG Marmont

Made of soft leather matelassé, this handbag features the archival Gucci symbol. 

Celeste wears the GG Marmont.
PHOTO BY Courtesy of GUCCI
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PHOTO BY Courtesy of GUCCI

GG Marmont small matelassé shoulder bag in brown leather, $2250, (approximately P108,000), GUCCI

The Jackie 1961

This iconic hobo shape makes a return. It comes with a detachable shoulder strap, too! 

Vanessa Kirby wears the Jackie 1961 
PHOTO BY Courtesy of GUCCI
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PHOTO BY Courtesy of GUCCI

Jackie 1961 small shoulder bag in yellow leather, $2,300, (approximately P110,400) GUCCI

The Dionysus 

Pulled straight out of the Greek imagination, this elegant bag is utterly timeless. 

Alexa Chung wears the Dionysus.
PHOTO BY Courtesy of GUCCI
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PHOTO BY Courtesy of GUCCI

Dionysus small shoulder bag in black leather, $2490, (approximately P119,520), GUCCI

The Gucci Horsebit 1955 

Suitable for vintage tastes, this piece features the distinctive Gucci ring and bar. 

Celeste wears the Gucci Horsebit 1955.
PHOTO BY Courtesy of GUCCI
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PHOTO BY Courtesy of GUCCI

Gucci Horsebit 1955 shoulder bag in white leather, $2690, (approximately P129,120), GUCCI

The shoes are head-turners as well! 

PHOTO BY Courtesy of GUCCI
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Women's knee-high boot with Horsebit in python print leather, $1690, (approximately P81,120), GUCCI

PHOTO BY COURTESY OF GUCCI

Women's leather ballet flat with Horsebit in white leather, $890, (approximately P42,720), GUCCI

PHOTO BY COURTESY OF GUCCI
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Women's mid-heel slingback with Horsebit in white leather, $790, (P37,920), GUCCI

If you're looking to add one of the Beloveds or any other featured piece to your collection, we've got good news! Gucci has now joined the roster of luxury houses shoppable in the Philippines via Trunc Show by TRUNC

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