Gucci is on its way to becoming the hippest high fashion brand. The Italian fashion house will be hosting its very own music festival called #C2CMLN on March 30 in its Milan headquarters.
Gathering EDM artists around the world, Gucci has tapped Venezuelan producer Arca (he has collaborated with Kanye West and FKA Twigs) to headline the event. Amnesia Scanner, Gaika and Toxe are set to complete the lineup. The luxury brand has also commissioned Jesse Kanda, who has worked with Maison Margiela and Comme des Garçons, to provide the visual art for the fest.
IMAGE INSTAGRAM/gucci
This announcement follows the recent launch of the coveted capsule t-shirt collection of the brand launched in celebration with the fifth anniversary of the Dover Street Market Ginza. Gucci's creative director Alessandro Michele has designed three special edition shirts with the Gucci logo emblazoned on it. The tees also feature a graffiti house insignia of Dover Street Market.
IMAGE doverstreetmarket.com
The catch? The said line will only be exclusively sold in Ginza, Japan. You may want to book that flight fast because the collection will only have a limited run of 10 pieces per design. (Yes, there are just 30 tees to be sold!) And any lucky buyer of the shirt will also receive a free necklace designed by Comme des Garçons and Dover Street Market founder Rei Kawakubo.
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