StyleBible Preview
You may now save articles for later!

Gucci Has Released an Adorable New Version of This Classic Bag

Gucci Has Released an Adorable New Version of This Classic Bag
IMAGE INSTAGRAM/emilisindlev, Wikimedia Commons

Remember when we said that we were veeery patiently waiting for Gucci's current Creative Director Alessandro Michele to whip out his own take on the classic Jackie bag? Well, you can say we didn't have to wait long after all. Frida Giannini's deconstructed, bamboo-trimmed 2009 version swiftly nabbed the spotlight in the previous decade; now, 2020's adorably bite-sized, candy-hued iterations are poised to stun.


A bit of historical context! The elegant Jacqueline Kennedy, or Jackie O. as she was known in later life, was undoubtedly a style icon. In the era she presided over the White House as First Lady and wife to President John F. Kennedy, her wardrobe oh-so-memorably consisted of prim tweed skirt suits, pillbox hats, ropes of pearls, and smart pumps. But after her husband's bewildering assasination in 1963, her restrained taste also took an unforgettable turn: Withdrawing from the public eye and now favoring outfits that hid more than they highlighted, she grew famously partial to enormous, dark, round sunglasses and the looser, wide-leg silhouettes of the '70s.

Call it an expression of freedom from her former life or simply personal growth—either way, her relaxed-slash-elusive new lewk quickly became equally symbolic. Here's where the Gucci Jackie came in. The flat, roomy, half moon-shaped hobo bag fit in perfectly with her rebrand, and she was photographed holding it so often that the Italian label proudly redubbed it after her. Legend has it that in 1964, she strolled into a Gucci boutique and bought not one, not two, but six of the purse. She liked it that much, and we reckon so will you.

watch now

Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!

More Videos You Can Watch