Less than a week after Gucci creative director Alessandro Michele announced the brand's homewear line, he's dropping another juicy bit of good news—the luxury Italian label is set to launch Gucci Places, a travel app created to explore various locations around the world that have inspired elements of design throughout the house’s 96-year history.
IMAGE Gucci
The first location to be featured on Gucci’s list of storied destinations? Chatsworth House in Derbyshire, England! The lavish estate is currently the backdrop to an exhibition of Gucci clothing and memorabilia called “House Style.”
IMAGE Gucci
Its palatial grounds were also a featured setting in Gucci’s Cruise 2017 campaign (starring Vanessa Redgrave!) last September. Leading up to the launch of Gucci Places, an exclusive collection of products related to Chatsworth House will be available to shop at the estate’s gift shop and at the brand’s Sloan Street store in London from mid-July.
IMAGE Gucci
IMAGE Gucci
Slated to be available in the fall of 2017, each Gucci Place will be revealed individually over time.While we're waiting for the rest, let us take a few wild guesses as to which geotags they'll be marking next!
1. FLORENCE - Gucci was founded here, all the way back in 1921.
2. MILAN - Where the label shows its collections at Fashion Week every season.
3. LONDON - Founder Guccio Gucci was a porter at the Savoy Hotel and was inspired to start a business after seeing all the guests' luxury luggage.
4. ROME - Alessandro Michele was born in Rome in 1972, so we figure he'd want to pay tribute to his hometown!
5. NEW YORK - The very first Gucci store in America opened here in 1953.
6. TOKYO - Gucci's first store in Asia opened in 1972.
Any suggestions? Sound off in the comments below!
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