For its latest campaign, iconic Italian fashion house Gucci has tapped a mix of classic and modern icons. There's Gucci Mane having a grand time in the pool, Iggy Pop looking every bit a rockstar sans shirt, and Sienna Miller in her best fur coat.
Conceptualized by creative director Alessandro Michele, the photographs convey how "Gucci is a party and everyone is invited." According to the fashion house, its party is much more than it seems. It represents a state of mind that says: Everything is possible, there are no boundaries, everybody goes with everybody, and what goes around comes around.
The campaign is also Gucci Mane's first official partnership with the brand. It's all come full circle which is something Gucci recognizes: "Gucci Mane represents many connected worlds, with doors wide open. The art of appreciation reaches its climax with Gucci Mane: the artist whose stage name pays homage to the brand that, in turn, plays with this genre’s style, among many other references."
Really, it just looks like one hell of a party—with everyone decked out in pieces from Gucci's cruise collection, of course. We can just imagine Harry Styles performing in one corner. Take a look.
This story originally appeared on Esquiremag.ph. Minor edits have been made by the Preview.ph editors.