A new chapter unfolds for the House of Gucci with the introduction of Gucci Ancora. Marking Sabato De Sarno's inaugural collection for the Italian maison, the Gucci Spring 2024 collection signals a distinct shift in focus for the brand. He's made it clear what his goal is: to redefine the quintessential Gucci woman, paring away excess and honing in on the essentials.
Gucci Ancora Spring 2024 at Milan Fashion Week
Gucci Ancora narrates a tale interwoven with authenticity, glamour, provocation, and confidence. While the collection still very much engages with Gucci's design DNA, it's evidently done with a minimalist approach this time around.
Sabato's debut collection is a celebration of people—remarkable, diverse individuals who embody the essence of coolness across generations. With a reaffirmed dedication to inclusivity, he draws inspiration from various aspects of life, from exploration and travel to emotions and art, to create a collection that reflects his vision of who the modern woman is and how she feels.
The collection's aesthetics reflect a shift towards less excess and more focus on cut and proportion. It brings back the upfront sex appeal of the '60s-by-way-of-the-'90s shapes, presenting a modern interpretation of Gucci's design heritage.
Beyond fashion, the Gucci Ancora Spring 2024 collection is meant to tell a story of movies, of Italy, of intellectuals, and of travels around the world. It captures the essence of family, with lots of kisses symbolizing love and connection.
Gucci Ancora is a story of joy, passion, humanity, and real life. It's a celebration of immediate emotions, articulated through the art of words.
LOOK: Filipino Celebrities Join Gucci As It Celebrates a New Era with Gucci Ancora
The debut show at Milan Fashion Week was a star-studded event, with celebrities like Julia Roberts, Ryan Gosling, Kendall Jenner, and more in attendance.
Meanwhile, in the Philippines, a private screening of the fashion show was simultaneously held at Blackbird at the Nielsen Tower in Makati, where select guests from the local fashion community gathered for an intimate dinner as Gucci ushered in a new era.
Among the celebrities and influencers gracing the event were Preview's 2023 Best Dressed honorees Gabbie Mariano and James Reid, who came hand-in-hand with Issa Pressman. All decked out in a full Gucci look, actress Sofia Andres was also present at the gathering in her little white dress moment.