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Greater Good X Don Jaime Zobel

Greater Good collaborates with Don Jaime Zobel for the benefit of Haribon.
Greater Good X Don Jaime Zobel Greater Good collaborates with Don Jaime Zobel for the benefit of Haribon.

Greater Good has always been, well, for the greater good. When cousins, Mike and Christian Concepcion decided to put up a brand, they wanted to use it as a voice to spread awareness about social issues through fashion.  

Recently, they collaborated with well-known artist and Ayala Corporation’s chairman emeritus, Don Jaime Zobel, for the benefit of the Haribon Foundation. Along with this collaboration, Greater Good started a new initiative, One for One, which with each purchase, you get to adopt three seedlings that will be planted in endangered forest regions in the country. All to help Haribon with their Road to 2020 campaign to populate the country's forests.

The collection features shirts for men and dresses for women that feature one of Don Jaime's photographs. The graphic design against a classic cut piece makes it a staple to your wardrobe. Who knew that standing up for an important cause could look this good?

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We hope to see more collaborations with Greater Good in the future!

Click on the photo gallery to take a peek at their look book!

Find a Greater Good Apparel store >>

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