Main image via Me and You
Full-bottom bikinis, boy shorts and high-waist briefs have become the undergarments of choice for the average female consumer, the New York Times reports. Research has shown that the sales of thongs have dropped by 7% while sales of simpler, fuller, traditional styles such as high-waist panties have increased by a whopping 17%.
According to Julia Baylis, owner of a clothing label Me and You, the sudden shift toward granny panties is caused by the surge of women empowerment. Girls all over the world are taking the reins to look and feel good - whether or not men would find the garments appealing.
Feminist Underwear, $25, Me and You
Case in point: these knickers that say FEMINIST on the bum.