StyleBible Preview

Good Fits Here!

Manila gets Lucky with a new brand of denims.
Good Fits Here! Manila gets Lucky with a new brand of denims.

Blue jeans and rock 'n' roll have long been trussed up, creating a lifestyle that's free-spirited, authentic and individualistic. American clothing apparel, Lucky Brand Jeans, is rooted in this ideology, bringing in the "SoCal" lifestyle to Manila. From the wiggling denim-clad hips of Elvis Presley to James Dean's jeans-white shirt-leather jacket uniform, the love affair with these bottoms continues.

The company is the brainchild of two good friends, Gene Montesano and Barry Perlman, who are fans of rock 'n' roll and are passionate about blue jeans. They explored the fusion of the two, creating individualistic designs with a true-to-oneself brand philosophy.

To go with their good old blues, the brand also offers feminine tops and dresses that have plenty of layering options. The creative use of fun and flirty details like ruffles, metallic embroidery, braids, beads, eyelets, crochet, and ditsy florals creates the perfect foil to the rigid texture of denim. The brand's accessories have also been given the iconic rocker feel such as studded belts, fringed scarves in rich colors, willowy chains, and metal jewelry.

Denim style like bootleg, straight leg, bell-bottom and the “Boyfriend Jeans” have been redefined with modern extras in tune with the season's trends; there's a fit and a wash for everyone. That's because everyone needs a perfect-fitting pair of jeans in their closets. No matter how many times the blue jeans have been reinvented, a great pair should fit and feel as comfy as second-skin.

Visit Lucky Brand Jeans at the Ground Level, Greenbelt 5.

Click on to see some of their products.

Click here to view the fashion show.


-Nikki Santiago, Fashion Assistant

CONTINUE READING BELOW
Recommended Videos
ADVERTISEMENT - CONTINUE READING BELOW

Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!

Hey, Preview readers! Follow us on Facebook, Instagram, YouTube, Tiktok, and Twitter to stay up to speed on all things trendy and creative. We’ll curate the most stylish feed for you!