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Go Green

SM's reusable Greenbag.
Go Green SM's reusable Greenbag.

Last 2007, superbrands SM and Unilever joined forces to launch one of the first reusable shopping bags in the country—the SM Supermalls Greenbag. This year, in a continued effort to promote environmental awareness, minimize the use of plastic bags, and allow a wider range of shoppers to go green, the SM Supermalls Greenbag has been re-launched in a more artistic, somewhat more stylish, but still eco-friendly version.

The bag now comes in four designs, created by no less than renowned artist, Manny Baldemor. Every bag bears a replica of one of the maestro's paintings, with each incorporating an environmental theme: energy, air, land, or sea.

The bright green bags are made from 100% polypropylene, making it recyclable, non-toxic, and allergy free. It is quite roomy, with a size equivalent to two regular shopping bags. It lasts much longer than a plastic bag too, with an estimated lifespan of two years.

To add to its save-the-earth lure, Greenbag purchases benefit charitable institutions. One peso from every purchase goes to an organization that aims to protect the environment.

Style Bible took these bags on a shopping-spree road test and found them to be incredibly durable; they were able to hold quite a number of heavy shopping finds, without any sign of giving way. However, it would have been better if the handles were longer to allow for shoulder carriage and free the hands up for more shopping.

Overall, the Greenbag is definitely a bargain. For only P35, you do your part in saving the earth, AND you get to own your very own Baldemor masterpiece. It's a valiant effort, one we hope shoppers everywhere will take part in. Just remember that buying the bag is the first step, and remembering to use it and take it along while shopping is the most important part.

The Greenbag retails at P35 with every P500 single or accumulated receipt purchase and/or any proof of purchase at any SM Supermalls establishment. SM Advantage cardholders are automatically entitled to two points upon presentation of their SM Advantage card when using the new Greenbag at any SM Supermarket and Hypermarket.

Greenbags are available at the Event Center Greenbag booth in all SM Supermalls nationwide from January 16, 2009 to April 30, 2009.

Click on to see Manny Baldemor's new Greenbag designs


—Renee Puno, Editorial Assistant

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