Cara Delevingne steps aside as fast-rising model Gigi Hadid fronts Topshop's Fall 2015 campaign. Delevingne lent her face for two seasons but the UK-based brand has decided to sign up an American model in a move to expand its international reach. After all, Hadid has more than four million followers on Instagram.
"Working with Gigi Hadid on this campaign continues to strengthen our international vision for the Topshop brand," says the label's Chairman Sir Phillip Green. "We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts."
The campaign was shot by Tyrone Lebon and styled by creative director Kate Phelan.